How Siemens Healthineers
Briefs Institutional Investors
With Podcasts
A quarterly investor relations podcast, delivered where investors already listen - on Spotify, through Hypecast's Spotify integration.
The Challenge
Institutional investors follow dozens of positions at once. Earnings calls are dense, scheduled, and compete for attention - and the written follow-up rarely gets read. Siemens Healthineers' investor relations team wanted a format that carries the quarterly story beyond the call.
The key requirement: a channel that is:
- Native to how investors already consume content - on the move, between meetings
- Consistent every quarter, aligned with the reporting calendar
- On-message and controlled, meeting the standards of listed-company communications
- Measurable, so IR knows who the format actually reaches
The Solution
The quarter, as a podcast - distributed to Spotify
Siemens Healthineers produces a quarterly investor relations podcast on Hypecast and distributes it through Hypecast's Spotify integration. Investors get the results, the context, and the management perspective in a format they can take anywhere - the app they already use, no new platform to adopt.
What Siemens Healthineers built with Hypecast
Spotify integration
Direct distribution to the platform institutional investors already use daily.
Central Hypecast dashboard
One place to produce, manage, and publish every quarterly episode.
Quarterly editorial rhythm
A fixed format aligned with the reporting calendar - investors know when to expect it.
Hosting + analytics
Reliable delivery, plus listening data that shows reach across the investor base.
Enterprise-grade compliance
ISO 27001 certified, GDPR compliant - infrastructure that passes a listed company's review.
A Joint Spotify Integration
The Spotify distribution for this program is enabled by a cooperation between Hypecast and Supporting Cast - combining Hypecast's corporate podcast platform with Supporting Cast's Spotify expertise for regulated and investor-facing content.
How It Works
Plan each episode around the quarterly reporting calendar
Record the management and IR perspective on the quarter
Produce and manage the episode in the Hypecast dashboard
Distribute to Spotify through the Hypecast integration
Investors listen in their own time - commuting, traveling, between meetings
Measure reach with analytics and refine the format quarter by quarter
Best Practices
What made it work
Anchor the format to the reporting calendar - same rhythm, every quarter
Go beyond the numbers: context and management perspective are the value
Meet investors on the platform they already use instead of building a new destination
Keep episodes tight enough for a commute
Track reach against a defined target list, not vanity downloads
Results
150+ institutional investors, reached every quarter
The podcast now reaches 60% of Siemens Healthineers' institutional investor base - a recurring, direct line to the capital market that no earnings call replay achieves.
Who This Is For
This approach is ideal for organizations that need to:
Give investor relations a recurring channel beyond the earnings call
Reach analysts and institutional investors on platforms they already use
Keep capital-market communication consistent, controlled, and on-record
Measure reach against a defined audience, not anonymous downloads
Want to give your investor story a channel investors actually use?
We'll show you how to launch an investor relations podcast, distribute it to Spotify, and measure reach across your target base.