Use Cases
Podcasting strategies for different departments and industries
10 Articles
Branded Podcast vs. Podcast Advertising: Which One Is Right for Your Brand?
Branded podcasts and podcast advertising look similar and do very different things. This is the decision framework for picking the right one — or running both.
How to Measure Branded Podcast ROI: The Brand Lift Playbook
Most marketing teams measure branded podcasts the wrong way and under-report the impact. This is the brand-lift playbook for measuring what the format actually does.
Branded Podcast Examples That Actually Worked: 12 Case Studies for 2026
Most branded podcasts fail quietly. They launch with a press release, publish six episodes, lose internal sponsorship, and disappear. The handful that work — really work, in the sense of moving an audience, a brand, or a P&L line — share a small set of patterns. This article is a tour of the twelve best-known cases, with the format, the editorial premise, the metric the brand has publicly shared, and the lesson other companies can take from each. For the strategic frame, see our [branded podcast channel page](/channel/branded-podcast) and the [internal vs. corporate vs. branded podcast](/resources/academy/internal-vs-corporate-vs-branded-podcast) breakdown.
Reaching Frontline Workers with Audio: 10 Best Practices for 2026
Frontline workers — the roughly 80% of the global workforce who don't sit at desks — are the hardest population to reach with traditional internal communications. Mail, intranets, and Slack reach them poorly or not at all because they don't have company laptops, regular access to corporate accounts, or time at a screen during shifts. Audio works for this audience because it's consumable hands-free, on personal mobile devices, on the commute or during breaks, and doesn't require literacy in the company's primary written language.
B2B Thought Leadership Podcast Strategy: A Practical Playbook
A B2B thought leadership podcast is a brand-owned audio show designed to position a company's executives or experts as authorities in their industry, build trust with target buyers, and generate qualified business conversations. Unlike consumer podcasts that optimize for download counts, the success metric for a B2B thought leadership podcast is usually quality of audience and conversations created — being heard by a hundred CFOs at target accounts is more valuable than a million casual listeners.
CEO Updates That People Actually Consume (Templates Included)
That 2,000-word all-hands email from leadership? It’s already been archived. In a world of distributed teams and information overload, traditional CEO updates are failing to connect. It's time to trade the corporate memo for the microphone and launch a CEO podcast that your employees will actually want to consume.
Sales Enablement Podcasts: Fast Training for Field Teams
Your field sales team is your growth engine, but keeping them armed with the latest product updates, competitive intel, and winning strategies is a constant battle. What if you could deliver critical sales training directly to their ears, on demand, wherever they are? A sales enablement podcast makes it possible.
Onboarding Podcast Series: The Ultimate Structure to Engage & Retain New Hires
Traditional onboarding is overwhelming—a firehose of PDFs, outdated videos, and endless meetings. An onboarding podcast cuts through the noise, delivering a personal, scalable, and on-demand experience that makes new hires feel connected and prepared from day one.
Branded Podcast Strategy: From Concept to Launch
A branded podcast is no longer a niche marketing tactic; it's a strategic imperative for building authority and connecting with your audience on a deeper level. But launching a show that cuts through the noise requires more than a microphone and a topic. It demands a corporate-first strategy built for scale, security, and measurable results.
Internal Podcasts: The Complete Playbook for Comms Teams
Your employees are drowning in emails and scattered across time zones. Reaching them with critical information has never been harder. An internal podcast cuts through the noise, delivering engaging, authentic communication directly to your team, wherever they are.