Corporate podcasts have been a bit late in joining the bandwagon, but once they did, it has become a whole new trend. Companies worldwide have realized the enormous value a corporate podcast intrinsic to them is bringing about.

Corporate podcasts are becoming an increasingly popular platform for companies to showcase information and ideas in a more direct and convenient way. They are recorded through a microphone set up, edited, and then uploaded to the platform for the employees.

Podcasts have been helping businesses worldwide by promoting better employee communication, and building a robust corporate culture and have become an essential tool in relaying the message of the organization unequivocally to all its employees.

It is the endeavor of every company to strive and build a great work culture, which makes employees feel themselves to be an integral part of the system, thereby helping to improve productivity. Corporate podcasts are a great medium to build upon and Hypecast would be your one-stop solution to fulfill all your podcasting needs.

Here are a few ways a corporate podcast can help to improve the work culture at your workplace:

Helps improve employee feedback

Corporate podcasts are about your company and the people behind it. They are meant to introduce your business to an audience, translating your organization’s atmosphere and corporate culture. 

A very pertinent way to improve workplace communication is by creating a dialogue between colleagues and leadership, but not everyone is comfortable with direct one-on-one feedback. While ongoing check-ins should be a part of your internal communication, encourage additional questions and comments through an internal podcast.

Every episode could feature a section that answers one or two questions from employees. They can be shared anonymously or you may recognize them, either way, give the choice to the employee. This way, you would be getting them involved with the show and grow the company culture.

Helps in better information retention

It has been studied that on an average on the sixth day after training, most people forget about 75% of what was taught in the training session. Granted, you may have one or two employees that have an amazing memory, but for the rest of them, it is an uphill climb.

Adding corporate podcasting as a part of your medium of communication helps in better retention, and it only gets stronger over time. 

In particular with sales teams, mobile audio messages help clear through the clutter of an inbox. They’re more convenient, private, secure, and deliver a stronger impact. In fact, audio communication is more effective than email or text alone.

Promotes impactful work

Corporate podcasts are about your company and the people behind it. It is meant to introduce your business to your employees, who in this case are your target audience. This would help to translate your organization’s atmosphere and work culture.

Internal podcasts are an avenue to highlight the great things employees are doing. Getting praised in an internal newsletter or a town hall is one thing, but being mentioned in a corporate podcast? That’s a special feeling.

You could even ask the employee to be a part of the podcast and talk about their project or expertise. They will appreciate the opportunity and be excited to tune in when the episode goes live. This way they would also spread the word and encourage their colleagues to listen to it too.

Showcases hidden talents

Corporate podcasts need not be used only for work-related purposes. These are great media to showcase the hidden talents of many employees too.

Some might be good at sports, some at singing, and there may be others who would be volunteering at an NGO or helping the animals and needy people in an individual capacity. The list is endless.

You could showcase these talents and work done by employees which is outside their scope of work. Remember that people are keen to know about each other. We are a social species and when individual talents are showcased, it helps in building a positive work environment.

People featured in an episode are more likely to encourage others to listen as well.

Helps to build a community

Corporate podcasts, considering their ever increasing popularity are a big deal. You could use this as an event chimed out live to all.

You could host a live episode in which employees can tune in virtually from anywhere in the world. These kinds of events would be intermittent and not regular. When there is the need to tell out an important piece of news or update about the company or guests who might be particularly important, either internally or from outside the company, corporate podcasts could be used to full measure.

You can use the full thrust of your creativity while presenting a corporate podcast. You could offer incentives to people who participate and ask questions during the show. Maybe even introduce rewards and prizes to captivate them even more. Employees are sure to love it.

Conclusion

A work culture that promotes positive growth, and empathy and works towards the welfare of the employees and clients alike is the cornerstone of the success of every business.

Corporate podcasts are not just a media to relay information, It leads to individual and company benefits across the board. An internal podcast will help you reach your culture and engagement goals, albeit in a better way when compared to many other conventional means.

Companies worldwide are struggling with the new normal, since the pandemic. With work from home now leading to a hybrid working model, companies are coming up with new strategies to engage with their workforce.

To create and curate a meaningful and impactful corporate podcast, you would need access to the right topics and tools. Hypecast with its advanced audio solutions, helps you to create a corporate podcast with ease.

With the world class podcasts you produce with the help of Hypecast, you could bring your teams closer and foster a great working culture which thrives on non ambiguity and positive feedback.

Request a demo now and join the list of corporations and entrepreneurs worldwide, who know that a great work culture needs to be a part of their vision to create class leading products.