Why you should start a
corporate podcast

corporate podcast

We all know them and we’ve all probably heard one before: PODCASTS. In the last few years, audio and podcast have had a huge boom, but why? After all, radio has been around for half an eternity. This blog post will give you the answer why audio is booming and reasons why you should start with a corporate podcast.

The benefits of audio

One of the biggest advantages of audio is that it creates closeness: a person’s voice is individual and conveys personality and emotion. You recognize a voice and feel directly connected and familiar. Through auditory perception, we link what we hear with feelings and situations (similar to smell).

Another point is that audio perception is incidental. You can listen to a podcast, music, or a voice message while cooking, sorting laundry, or doing the dishes. The ears are important, not the hands.

Likewise, audio communication, as opposed to text communication, is more effective: nonverbal communication cannot be discerned in a written text. Things like emphasis and emotion are lost, but audio can get exactly that across.

According to statistics, from 2018 to 2021, the number of streams accessed via audio and music streaming services in Germany doubled (from 79,5 billion to 165 billion).

More reasons for the audio BOOM

Thanks to smartphones, we always have our music and podcasts with us and it can be listened to at any time. Downloadable content even makes it possible to stream without an active internet connection.

The offer is huge: on Spotify alone, there are more than 700.000 podcasts and due to the enormous demand, there are more and more. Topics include history, news and politics, enterprise podcasts, true crime, comedy, and just plain “talk podcasts.” There’s something for everyone!

To sum up, the audio market is growing every day and there will be more and more offers and innovations. Audio is an easy way to establish personal contact. So put on your headphones and press play!

All these benefits that audio offers us, you can use for your internal communication in the office.

What are the benefits of audio in business?

Corporate Audio is moving more into focus and is becoming more important. It all started with corporate sound. Companies got a so-called sound logo. One example is the Telekom Sound. Everyone knows it and it stays in the ear. It provides recognition value and that’s exactly what it’s all about. You should recognize the company by the sound alone.

Advantages of an inernal corporate podcast

An internal corporate podcast allows you to speak directly and personally with your team. Especially in times of home offices and hybrid working, this is a great way to build emotional closeness and involve your team in what’s going on in the company. With an internal podcast you can inform about updates and goals of your company, hold trainings or train new employees more easily.

Audio also simplifies work and is inclusive. It’s ideal for employees who don’t have access to a computer while working or who can’t use traditional communication channels, such as emails or newsletters, due to language barriers or dyslexia.

One of the biggest advantages of corporate podcast is that it can be heard on the go and in between. It’s perfect for employees who can’t always be reached via email or need their hands elsewhere.

Because an internal corporate podcast is there to make a company’s communication more personal and individual, the flood of daily emails can be reduced. Thus, communication is not only more personal and individual, but also more authentic and approachable. Because of this, employees’ screen time is reduced.

Audio communication requires 75% less resources than video.  With Corporate Audio you choose a secure communication channel for your company for B2B (Business-to-Business), B2E (Business-to-Employee) and B2C (Business-to-Consumer) communication. With our all-in-one Corporate Audio software Hypecast you can easily and securely distribute your corporate podcast internally. 

Corporate Audio is an optimal solution for every company to establish an authentic, personal and modern communication with your teams, business partners and customers in times of remote and hybrid work.

Are you interested? Then request a demo or subscribe to our newsletter if you want to learn more about the Corporate Audio world.

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