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8 tips on how to generate reach with your podcast

It should no longer be a secret that audio is booming and podcasts are shooting through the roof. This makes corporate podcasts all the more interesting for companies. Whether it’s for their own employees, B2B customers, or for every man to draw attention to the company… every company can and should have their own podcast. But what if I’m a CEO who started a corporate podcast? How do I get people to listen to my podcast and how do I generate reach?

10 Ways to Promote Your Internal Podcast

You have done your research and worked hard to create your company’s internal podcast. Now it’s time for everybody to know what it is all about. In the digital age, promotion is an important criteria for success. This holds true for your company’s internal podcast too. With employers across the globe increasingly turning to the latter as a medium of corporate communication, promoting your podcast is a subject that should not be overlooked.

What are the benefits of audio in business?

Corporate audio is moving more and more into focus and is becoming more and more important. It all started with corporate sound. Companies got a so-called sound logo. One example is the Telekom Sound. Everyone knows it and it stays in the ear. It provides recognition value and that’s exactly what it’s all about. You should recognize the company by the sound alone.

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