8 Steps how to integrate Corporate Podcast into your Marketing Strategy
After the last blog post was about why you should use a corporate podcast as a marketing strategy, today’s post is about HOW to use a corporate podcast as a marketing strategy.
After the last blog post was about why you should use a corporate podcast as a marketing strategy, today’s post is about HOW to use a corporate podcast as a marketing strategy.
Audio is booming and so is the podcast world right now. So why not use these advantages for your own company?
In the following article, we give you 10 reasons why you should use a corporate podcast as a marketing strategy.
It should no longer be a secret that audio is booming and podcasts are shooting through the roof. This makes corporate podcasts all the more interesting for companies. Whether it’s for their own employees, B2B customers, or for every man to draw attention to the company… every company can and should have their own podcast. But what if I’m a CEO who started a corporate podcast? How do I get people to listen to my podcast and how do I generate reach?
There are many divisions that come together to run a business, and one of the most important ones is responsible for sales. In a time where workers are demanding more accessible leadership and transparent communication, employers are leveraging company podcasts to effectively reach their employees.
Corporate audio includes not only an internal corporate podcast, but also corporate podcasts that are public and accessible to all. In this article you will learn what the benefits of a corporate podcast is for your company, whether public or internal.
You have done your research and worked hard to create your company’s internal podcast. Now it’s time for everybody to know what it is all about. In the digital age, promotion is an important criteria for success. This holds true for your company’s internal podcast too. With employers across the globe increasingly turning to the latter as a medium of corporate communication, promoting your podcast is a subject that should not be overlooked.
Corporate podcasts have been a bit late in joining the bandwagon, but once they did, it has become a whole new trend. Companies worldwide have realized the enormous value a corporate podcast intrinsic to them is bringing about.
Corporate audio is moving more and more into focus and is becoming more and more important. It all started with corporate sound. Companies got a so-called sound logo. One example is the Telekom Sound. Everyone knows it and it stays in the ear. It provides recognition value and that’s exactly what it’s all about. You should recognize the company by the sound alone.
We all know them and we’ve all probably heard one before: PODCASTS. But why are podcasts and audio so trendy right now?
Podcasts have become a worldwide phenomenon. Everybody is rushing to join the bandwagon, considering the immense benefits it adds to prospective listeners. Global corporations too have realized the importance of an internal podcast and have started to use them as a means to connect with their employees.