After the last blog post was about why you should use a corporate podcast as a marketing strategy, today’s post is about HOW to use a corporate podcast as a marketing strategy.
You have done your research and worked hard to create your company’s internal podcast. Now it’s time for everybody to know what it is all about. In the digital age, promotion is an important criteria for success. This holds true for your company’s internal podcast too. With employers across the globe increasingly turning to the latter as a medium of corporate communication, promoting your podcast is a subject that should not be overlooked.
Corporate audio is moving more and more into focus and is becoming more and more important. It all started with corporate sound. Companies got a so-called sound logo. One example is the Telekom Sound. Everyone knows it and it stays in the ear. It provides recognition value and that’s exactly what it’s all about. You should recognize the company by the sound alone.
Podcasts have become a worldwide phenomenon. Everybody is rushing to join the bandwagon, considering the immense benefits it adds to prospective listeners. Global corporations too have realized the importance of an internal podcast and have started to use them as a means to connect with their employees.