After the last blog post was about why you should use a corporate podcast as a marketing strategy, today’s post is about HOW to use a corporate podcast as a marketing strategy.
Corporate audio is moving more and more into focus and is becoming more and more important. It all started with corporate sound. Companies got a so-called sound logo. One example is the Telekom Sound. Everyone knows it and it stays in the ear. It provides recognition value and that’s exactly what it’s all about. You should recognize the company by the sound alone.
To guarantee your listeners the best listening experience, it’s important to find the best recording room for your corporate podcast. This blog post will guide you to find the best possible recording space so you can create your corporate podcast. There are many influencing factors that can affect your podcast recording. For example, the internet connection or the room itself.
With the help of corporate audio, you can speak directly and personally with your team. Thus, in times of home office and hybrid working, emotional closeness is formed and employees are brought into the company’s events, informed about updates and goals of the management and new employees can be trained.
To create a great sounding corporate podcast it is important to select the best equipment. This blog post will help you navigate through the may options and guide you to find the perfect microphone. There is a wide range of manufacturers and microphone types. Some of the most relevant manufacturers for audio equipment and with a strong expertise in podcast microphones are: Rode, Shure, Sennheiser, Blue or beyerdynamic.