Podcasts are becoming increasingly popular among the masses. No surprise that companies too are turning towards private podcasting as a new communications tool and audio in general. Judging by ongoing trends, companies worldwide are trying to harness the power of podcasting. Podcasting has been an effective medium for businesses when it comes to marketing themselves to their prospective customers. It is only recently companies have realized its potency in the B2B space. This assumes significance given the increased remote nature of work being done today.