What are the benefits of audio in business?

The previous article was about the benefits of audio and why audio is booming. Today’s article is about exactly those benefits, but from a corporate perspective.

Corporate audio is moving more and more into focus and is becoming more and more important. It all started with corporate sound. Companies got a so-called sound logo. One example is the Telekom Sound. Everyone knows it and it stays in the ear. It provides recognition value and that’s exactly what it’s all about. You should recognize the company by the sound alone. 

Advantages of corporate audio

Corporate audio allows you to speak directly and personally with your team. Especially in times of home offices and hybrid working, this is a great way to build emotional closeness and involve your team in what’s going on in the company. With corporate audio you can inform about updates and goals of your company, hold trainings or train new employees more easily.

Audio also simplifies work and is inclusive. It’s ideal for employees who don’t have access to a computer while working or who can’t use traditional communication channels, such as emails or newsletters, due to language barriers or dyslexia.

One of the biggest advantages of audio is that it can be heard on the go and in between. It’s perfect for employees who can’t always be reached via email or need their hands elsewhere.

Because corporate audio is there to make a company’s communication more personal and individual, the flood of daily emails can be reduced. Thus, communication is not only more personal and individual, but also more authentic and approachable. Because of this, employees‘ screen time is reduced.

Audio communication requires 75% less resources than video.  With Corporate Audio you choose a secure communication channel for your company for B2B (Business-to-Business), B2E (Business-to-Employee) and B2C (Business-to-Consumer) communication.

Corporate audio can also be used for advertising purposes. Thus, new customers, potential partners, investors or new employees become aware of the company.

Corporate Audio is an optimal solution for every company to establish an authentic, personal and modern communication with your teams, business partners and customers in times of remote and hybrid work.


Are you interested? Then request a demo or contact us at hey@hype1000.de and we will answer your questions.

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