Corporate Podcasting: simply explained
With the help of corporate audio, you can speak directly and personally with your team. Thus, in times of home office and hybrid working, emotional closeness is formed and employees are brought into the company’s events, informed about updates and goals of the management and new employees can be trained.
Audio in the enterprise simplifies work and is inclusive. It is ideal for employees who do not have access to a computer while working or who cannot use traditional communication channels such as e-mails or newsletters due to language barriers or dyslexia.
Corporate audio is there to make the communication of a company more personal and individual. Therefore, the flood of daily e-mails can be reduced, and the communication can be made more personal, authentic and close while also reducing the screen time of employees.
Corporate audio provides companies with a secure communication channel for B2B (business-to-business), B2E (business-to-employee) and B2C (business-to-consumer) communication.
Corporate podcasts have many format options:
- B2C: Podcast are created by companies (corporate format) or by commissioned companies (branded podcast) and are aimed directly at their current and potential customers. The goal of B2C is to achieve a wide reach and can therefore be found on all platforms (Spotify, Apple Podcast, etc.).
- B2B: Here the podcast is aimed at business partners and/or B2B customers. The focus here is to address the focused target group approach and not on reach. Therefore, it is important to consider in advance which target group should be addressed and which content represents added value. These podcasts can be listened to via the public platforms or played with access restriction via company portals or via special software, such as Hypecast.
- B2E: This is internal communication via audio. The focus is on simple, fast and personal communication.
For more information on corporate audio and internal podcasting, follow us on LinkedIn or Instagram, listen to the Club Hype podcast, or request a demo.